Worksheet: Define your chatbot strategy
The Chapman Bright Conversational Framework offers an approach to engage with your web visitors in such a way that both the visitor and yourself are satisfied with the goal achieved.
Resources
Chapman Bright The First Agency to Roll Out Marketo Engage's New Dynamic Chat Capability To Clients
As a long-time valued partner, Chapman Bright was involved in the co-creation and Alpha and Beta testing of this new feature and was the very first agency to roll out Dynamic Chat for their clients. And so, it comes naturally that Chapman Bright be named Adobe Global Preferred Partner for Dynamic Chat.
A Comprehensive Guide to Getting Started with Dynamic Chat
Real-time conversations deliver better personal experiences and enable you to engage with the buyer when they are ready, resulting in higher conversions and improved customer experience. Read all about Adobe’s new functionality for conversational marketing, called Dynamic Chat.
DHL Express - How DHL Express Leveraged OneInsight to Align their Sales and Marketing
Learn more about how DHL Express experimented with OneInsight to align their sales and marketing teams.
Lely - Leveraging Conversational Marketing to enrich data, increase sales and customize experiences through Adobe’s Dynamic Chat
Read more about how we helped Lely with the implementation of Dynamic Chat on their website, to get the most out of Conversational Marketing.
Portbase - How the implementation of Marketo Engage contributed to the improvement of marketing efficiency and productivity
Learn about how the implementation of Marketo Engage helped Portbase launch an urgent campaign and contribute to their business goals
Sungevity - Improving Lead Quality by Implementing a Consumer-centric Approach to Lead Scoring and Lead Nurturing Programs
Learn more about how Sungevity re-evaluated their existing lead scoring and nurturing programs to improve them.
thyssenkrupp - New Digital B2B Sales Methods for the Traditional Metals Industry by Leveraging Marketo and e-Commerce
Learn more about how thyssenkrupp leverages Marketo Engage within their renewed e-commerce stragegy in B2B.
A/B test everything!
We are frequently recommending to our clients to A/B test their emails and landing pages. This article provides a quick overview of the options for A/B testing using Marketo Engage.
Is Log4j impacting Marketo Engage or Adobe?
Covering some important questions you might have regarding the Log4j Vulnerability.
Keynote at MarTech Day 2021
A recording of the opening keynote, by Diederik Martens, at MarTech Day 2021. If you read between the lines in his new book, in between the experiences and theory, you'll discover different ways of change management methods to increase MarTech adoption and success. It's these methods that Diederik highlights in his keynote.
Gartner Magic Quadrant for B2B Marketing Automation Platforms
Acquiring business customers requires deep insight into their motivations and behaviors to drive relevance and conversion, and deliver growth. Therefore, digital marketing leaders should assess the right B2B marketing automation solutions for their organization.